Arctic is the main sponsor of this year’s edition of Fashion Oscars – New Look 2004 –organised for exceptionally gifted fashion designers. More than a hundred designers from throughout Poland submitted entries to the Flower Children competition announced by the Modna Moda (Fashionable Fashion) Programme. The jury selected ten finalists from among 40 semi-finalists to participate in the finale on September 12th 2004, to be held at the Mercedes Benz showroom in Warsaw.